Experienced professionals and staff know well that no organization, regardless its size and dynamics, can ever have the full control of its business and operational environment. The resilience of its business partners, changes in the economy, natural and man-made disasters, the performance of the employees are some of the many uncontrollable factors that can impact a company. Although this may sound like common sense, it has been ignored numerous times in history using the exorcism phrase “It will not happen to us”. Though several high-profile companies’ history has proved how false this approach is (e.g., Enron, Lehman Brothers, WorldCom etc.), there are still many companies around the world adopting this way of thinking. Many times this wrong perception is strengthened through the comparison with other companies, but is ignoring the fact that each company is unique and a pattern that works for an organization doesn’t apply to all.
All this bring to mind the rule of the ancient Greeks, the scheme Ύβρις (Hybris, a kind of blasphemy) -> Άτις (Atis, mental blindness) -> Νέμεσις (Nemesis, the revenge of the gods) -> Τίσις (Tisis, defeat, outer destruction).
The first step in crisis management is the understanding that is impossible to avoid all crisis, and there is no such organization that had or will have no crisis at all. Managers of all levels must accept that crisis management is an integral part of the business management, and its integration in the company practices and operations is an urgent necessity.
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